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- How to sell instead of tell
How to sell instead of tell
- By Pamela Hee
- Published 08/26/2008
- Learning & Development , Resume / CV writing
- Unrated
Pamela Hee
Pamela is a Life Science graduate and Certified Human Behaviour Analyst who has been using behavioural profiling tools such as DISC since the late 1990s. Her first foray into publications was in 1994 and has contributed to various agencies including The Salvation Army, Crisis Relief Society and National Youth Achievement Award. She also has been involved in career guidance since 1998. In addition, she is looking into the recruitment & training of volunteers in a full-time capacity.
View all articles by Pamela HeeOk. Now that we’ve seen the two, if you notice, Sell it uses the only line that tell it showcases, but and that’s a big BUT, uses it as a clincher. How so? It serves to drive home productivity and excellence in work by including percentages (which help to confirm that you look big picture – not in terms of an average 40 hour work week, in which some may claim that 50 is closer to the mark, but in terms of overall percentage.)
Some advantages selling it has over telling it:
- Describing benefits instead of features;
- Selling why the how and what are useful rather than just informing;
- Being results orientated rather than just detailing activities
- Explains how your work affected your world (i.e. boss, team, clients) rather than just doing it.
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How to sell instead of tell